I believe that our holidays are amongst our most precious, unique memories but whimsical fashion also has the power to transport us from our everyday lives to a more magical place. I create clothes that are that extra bit special, that literally have a touch of sparkle to them. The memory of wearing Sugar Sand on your holiday should be part of what made that time so special: the perfect dress in the perfect place.
Taking inspiration from the beauty and intricacy of Indian embroidery and the pastel and metallic colour palette of contemporary Indian bridalwear I wanted to bring a small element of this opulence to cotton resort wear which would be sustainably made to order in London along clean, simple lines.
Beautiful bespoke embroidered trims subtlety frame necklines and sleeves on otherwise minimalistic designs, whilst ties are finished with handmade pearl drops. The result is a uniquely elegant interpretation of the ‘East meets West’ style - intricate details and Princess colours in easy to wear, contemporary styles. These dresses will transition perfectly from beachwear to sight-seeing, to evenings out. The simplicity of the dresses stands out against dramatic landscapes and colourful urban scenes whilst the subtle metallic elements of the embroidery catch the sun by day and glitter by night.
I hope that you love wearing these dresses as much as I enjoyed designing them, and that you will wear and cherish them for years to come and that they will enhance your most special holiday memories! If you have any questions, or comments, I would love to hear from you!