I launched Sugar Sand resortwear in 2018. Taking inspiration from the beauty and intricacy of Indian embroidery and the pastel and metallic colour palette of contemporary Indian bridalwear I wanted to bring a small element of this opulence to cotton resort wear which would be sustainably made to order in London along clean, simple lines.
Beautiful bespoke embroidered trims subtlety frame necklines and sleeves on otherwise minimalistic designs, whilst ties are finished with handmade pearl drops. The result is a uniquely elegant interpretation of the ‘East meets West’ style - intricate details and Princess colours in easy to wear, contemporary styles. These dresses will transition perfectly from beachwear to sight-seeing, to evenings out. The simplicity of the dresses stands out against dramatic landscapes and colourful urban scenes whilst the subtle metallic elements of the embroidery catch the sun by day and glitter by night.
I hope that you love wearing these dresses as much as I enjoyed designing them, and that you will wear and cherish them for years to come! If you have any questions, or comments, I would love to hear from you!
Deborah Mistry (founder and owner).